Examining Behavioral Intentions for E-learning: The Role of Perceived Enjoyment, Interactivity, Flexibility, and Quality

Abstract

This study investigates the factors influencing e-learning acceptance among college students using the unified theory of acceptance and use of technology (UTAUT) model. The UTAUT model is modified by exploring the inclusions of perceived flexibility, enjoyment, interactivity, and perceived quality. Employing structural equation modeling (SEM), data from 976 college students from the Visayas, Philippines, were analyzed. SEM analysis revealed an acceptable model based on model fit measures. Results indicate that effort and performance expectancy significantly influence perceived flexibility, enjoyment, interactivity, and quality. Notably, perceived enjoyment and perceived interactivity significantly affect behavioral intention. These findings suggest the importance of user-friendliness, engagement, and interactive features in shaping students' intentions to adopt e-learning. The findings highlight the need for educational institutions to develop policy directions for effective management of e-learning adoption. The nonsignificant paths from system quality and flexibility to intention may be attributed to the developing economy context of the case study, where internet infrastructure remains a challenge. Therefore, further research is recommended.