Examining Behavioral Intentions for E-learning: The Role of Perceived Enjoyment, Interactivity, Flexibility, and Quality

Authors

  • Retchelyn Talisic Shechaniah Christian Learning Center, Poblacion, Liloan, Cebu, 6002 Philippines; College of Education at Danao Campus, Cebu Technological University, Danao City, Cebu, 6004 Philippines https://orcid.org/0009-0003-6116-9723
  • Ayessa Mae Gonzales College of Education at Danao Campus, Cebu Technological University, Danao City, Cebu, 6004 Philippines https://orcid.org/0009-0004-0412-9650
  • Lowella Lawas College of Education at Danao Campus, Cebu Technological University, Danao City, Cebu, 6004 Philippines https://orcid.org/0009-0009-3636-9575
  • Arlene Monte College of Education at Danao Campus, Cebu Technological University, Danao City, Cebu, 6004 Philippines https://orcid.org/0009-0009-6323-5783
  • Angel Marie Ruiz College of Education at Danao Campus, Cebu Technological University, Danao City, Cebu, 6004 Philippines https://orcid.org/0009-0009-7545-6938
  • Gesselle Batucan Deapartment of Education, Division of Danao City, Danao City, Cebu, 6004 Philippines

Keywords:

E-learning, UTAUT, higher education, SEM

Abstract

This study investigates the factors influencing e-learning acceptance among college students using the unified theory of acceptance and use of technology (UTAUT) model. The UTAUT model is modified by exploring the inclusions of perceived flexibility, enjoyment, interactivity, and perceived quality. Employing structural equation modeling (SEM), data from 976 college students from the Visayas, Philippines, were analyzed. SEM analysis revealed an acceptable model based on model fit measures. Results indicate that effort and performance expectancy significantly influence perceived flexibility, enjoyment, interactivity, and quality. Notably, perceived enjoyment and perceived interactivity significantly affect behavioral intention. These findings suggest the importance of user-friendliness, engagement, and interactive features in shaping students' intentions to adopt e-learning. The findings highlight the need for educational institutions to develop policy directions for effective management of e-learning adoption. The nonsignificant paths from system quality and flexibility to intention may be attributed to the developing economy context of the case study, where internet infrastructure remains a challenge. Therefore, further research is recommended.

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Published

2024-06-30

How to Cite

Talisic, R. ., Gonzales, A. M. ., Lawas, L. ., Monte, A. ., Ruiz, A. M. ., & Batucan, G. (2024). Examining Behavioral Intentions for E-learning: The Role of Perceived Enjoyment, Interactivity, Flexibility, and Quality. Magister - Journal of Educational Research, 3(1), 83–104. Retrieved from http://errc.ctu.edu.ph/ojs/index.php/magister/article/view/44

Issue

Vol. 3 No. 1 (2024): January to June 2024

Section

Articles

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